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Sillimanians qualify for nat’l marketing bootcamp

By Jan Andrei Elizalde | November 30, 2023

Two Sillimanians were selected to represent Silliman University this coming Nov. 25 for an eight-week national marketing bootcamp. 

Van Justine Peñalosa and Alexandra Kaye Tuale, a fourth-year engineering and marketing student, respectively, applied for this year’s Markprof’s Top 25 Marketing Management Trainees

The event is “an intensive bootcamp in business, sales, and marketing for the Top 25 Young Marketing Rockstars.” 

The bootcamp will take place at different venues every week but will begin at Quezon City, Metro Manila for its first leg.

When asked what they look forward to, Peñalosa said he is excited to be mentored by business leaders from Philippine leading companies. 

“I think this will be a priceless learning experience that will help me grow as a person and as a professional,” he said.

Peñalosa also said he expects to learn fundamentals and marketing best practices. 

“As an engineering major, my knowledge and skills are fragmented, and I want to fully grasp the [marketing] field and learn where I can integrate my technical skills in the value chain,” he said.

Meanwhile, Tuale said she is looking forward to learning from companies like Google, Unilever, P&G, Lazada, L’Oréal, Globe, Nestlé, and Jollibee Foods Corporation which will “strengthen her acumen and character as a marketing major.”

Career enhancement

“Being able to visit and learn from some of the biggest corporations in the country, receive mentorship from some of the brightest marketing minds, and run the same race with my fellow Filipino Marketistas will give me enhanced clarity for how I want to chart my career path,” Tuale said. 

She also mentioned that Markprof taught her nothing is wrong with being competitive, and that competitiveness should be the standard as long as it is “done with hard work and integrity.”

Peñalosa plans to use the bootcamp to build “bridges and connections” that will help him and his community after graduation. 

“I want to apply what I learn from the boot camp to my projects and endeavors and make a positive impact,” he said.

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